A writer and creative.

I focus on concepting, strategic thinking, brand identity, the details of language, and the joy of making things.

Email Marketing

Whether one-offs or months-long campaigns, I have an expertise in email marketing. Campaign planning and scheduling, coordinating between departments, drafting emails that communicate clearly with effective CTAs, and reviewing metrics while A/B testing for constant improvement are all part of my process.

Brand & Identity

Communicating a brand's voice is a dynamic process. It is a collaboration between strategic goals, organizational values, and the written format. I enjoy listening closely, planning carefully, and then weaving all three together into a compelling product.

Company Communications

I am confident creating any range of materials, across a variety of mediums, topics, an industries, because I ground my work in research and analysis. Research and writing go hand-in-hand for me. I believe presenting information in a compelling, useful way depends on a thorough understanding of the subject, the audience, and the purpose of the piece.

Financial Writing

Here are a few reviews, and a creative non-fiction selection that I've written! My favorite medium is poetry and I have written a lot on aesthetics and ethics academically, but we'll leave that for another time.

Messaging Strategy

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